Something Weird Video was founded in 1990 by Mike Vraney in Seattle. He was inspired by his teenage job as a theater projectionist. His love for the obscure films that never made it to video prompted him to transfer hundreds of ancient reels of film to VHS videotape and DVD. On the company website, Vraney explains the label's genesis: In my mind, the last great genre to be scavenged were the exploitation / sexploitation films of the 1920s through the 1970s. After looking into this further, I realized that there were nearly 2,000 movies out there yet to be discovered. So with this for inspiration, my quest began and wouldn't you know, just out of the blue I fell into a large collection of 16 mm girlie arcade loops (which became the first compilation videos we put together). Around the same time I received an unexpected phone call that suddenly made all this real: my future and hands-down the king of sexploitation Dave Friedman was on the other end of the line. This would be the beginning of a long and fruitful friendship for both of us. Dave's films became the building blocks for our film collection and he has taught and guided me through the wonderful world of sexploitation, introducing me to his colleagues (Dan Sonney, Harry Novak, H. G. Lewis, Bob Cresse and all the other colorful characters who were involved during his heyday) and they've been eager to dive into the business again. On January 2, 2014, Vraney died after a lengthy battle with lung cancer.[4] The company continues under the leadership of Vraney's widow, Lisa Petrucci.